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Graphic Design


Visual identity

Visual identity, also referred to as a brand, encompasses image management, considering all the components that visually represent it, aiming to establish an institutional signature.
Every day, professionals need to conduct extensive research to align their ethos with the image they aim to convey to the public. This involves creating logos, defining text fonts, and selecting color palettes to compose company materials like letterheads and business cards.

The main goal of brand design is to make it tangible and distinctive through the study of names, logos, colors, fonts, and symbols. Developed verbally, on paper, or digitally, these tools form the basis for the coordinated communication of activities. Branding is a process of analysis and design that uses images and graphics to represent a company’s identity and communicate information to the public through various mediums, primarily advertising.

Interior Architecture

It consists of the art of planning, organizing, and harmonizing spaces within an overarching conceptual framework, selecting and/or combining diverse elements within an environment, establishing aesthetic and functional relationships in line with the intended outcome.

Lighting Design or Lighting Project (for interiors and exteriors) is about crafting a space with light, enhancing its functionality, and giving it a distinctive character within a specific visual concept. Beyond the luminotechnical calculations that adhere to ergonomic standards for each space based on its use, mastery of scenography and the symbolic universe it entails holds particular significance.

UX Design

User Experience Design includes processes aimed at increasing customer/user satisfaction, improving ease of navigation, and making web queries more intuitive. Popularized in the 1990s by cognitive science and psychology student Donald Norman, the term refers to a set of aspects related to the interaction of a product or service.

Establish the guidelines for the proper implementation of the features and elements that a website or application should meet for the audience (search engine optimization, social media marketing, content production, etc.). It encompasses aspects of marketing, design, project management, and psychology. With this tool, your business can attract the attention of more customers, giving you a professional and loyal image across websites and social networks.

Industrial Design

Combining engineering and art, the project for mass production democratizes the object, always keeping in its methodology all possible cost optimization in mind.
It should also streamline the entire transformation process, encompassing all the materiality involved (the raw materials and all the machinery that will transform them according to the project).

Think and Present

Drawing plays an essential role as a dialectical form of thought through the stroke in the foundation of creation. By drawing, ideas flow, develop, and improve.
In a more advanced stage, drawing reassumes another crucial function: it can serve as a means of presentation to the client (technical drawing for manufacturing or three-dimensional modeling for realistic simulation in a “render” format), or even take on the primary role in the case of illustration.

Graphic Animation

Motion design” refers to dynamic graphics within the digital monitor space and time. Unlike traditional animations rooted in Disney’s 2D frame-by-frame drawing, motion graphics primarily employ geometric shapes, icons, texts, and illustrations.
It’s a flexible and creative technique applicable across a wide range of digital formats and industries. It serves as a powerful tool for visual communication, enabling brands and companies to convey their message clearly and engagingly.

Three-dimensionality and Augmented Reality

An interactive way to communicate your project is by leveraging the digital potential of three-dimensional rendering and overlaying it (combined with other content like text, images, and sound) onto reality itself, using portable devices such as smartphones and tablets. These devices allow real-time visualization of the created digital layer.

The Power of Image

Professionally edited photography, tailored to highlight the intended message, holds paramount importance. Through it, one can inventory products attractively for potential online sales, showcase facilities suggestively for prospective client visits, and even immerse within 360-degree navigable panoramic photographs mapped with added elements as desired.

What to communicate?

To communicate, there must be something to ‘say,’ stories to tell using text, images, and sound. It’s crucial to utilize all means of expression across various platforms. Video stands as a fundamental tool for narrating the ‘story’ you aim to communicate.


We offer tailored training sessions covering various levels of complexity, focusing on mastering the technical tools used in the design process. However, recognizing that design encompasses more than just these tools, each session naturally includes aspects beyond pure technical knowledge. We integrate non-technical knowledge into our examples and exercises, emphasizing a holistic understanding of design principles throughout the training.